This $10 Conversation Turned Into a Multi-Million Dollar Coaching Strategy w/ Jonathan "JC" Carvajal
Unlock What Elite Leaders Won’t Tell You: The Hidden Truths Behind Success, Impact, and the Latino Standard of Excellence!
Struggling with self-doubt or feeling stuck, even when you’re “winning”? You’re not alone. Join top elevation coach JC and Victoria Jenn Rodriguez as they peel back the curtain on Latinx leadership, vulnerability, and ambition at the highest levels–including why so many C-Suite execs secretly feel like they’re playing small.
Welcome to an episode of Banking on Cultura that will challenge how you see yourself, your legacy, and your community impact. JC, the coach trusted by Fortune 500 CEOs and pro athletes around the world (yet nowhere to be found on social media!), reveals why hiding behind “success” is surprisingly common among high achievers, and how stepping into your true calling can transform not just your career, but your sense of self.
What you’ll get in this episode:
Unfiltered truth: The tension between outward success and internal fulfillment
How the Latino way of “winning together” redefines leadership in the new economy
Actionable mindset shifts to elevate your standard when you feel lost, unmotivated, or disconnected
A surprising stat: Over 68% of C-suite execs confess to feeling lonely or like impostors at the top
Why being “seen” is the new secret weapon, especially for multicultural professionals
If you’re ready to break free from ambition’s curse, set powerful new standards, and tap into your own extraordinary calling, this is the episode for you.
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Victoria Jenn Rodriguez:
What's up, mi gente? Welcome back to Banking on Cultura. I am your host, Victoria Jen Rodriguez, and I've missed you guys since you last heard from me with a all brand new episode. It was right before I was going to host my retreat in the Pocono Mountains, my very first USA retreat. And it was absolutely incredible and amazing and really served as a confirmation for me going forward. And I'll share more with you on that in the following episodes. Um, but just know that if you are in the between, if you find yourself at a crossroads, if you are thinking through, you know what comes next for me. I don't even know what is next for me. I'm just going through the motions. I am processing, I am discovering that is a significant place to be in. It is a magical place. Just don't allow yourself to remain stuck. Produce and the answers will find you. The clarity will come, the conviction will come. You just have to make sure that you are producing and creating and doing something scared and testing things out. And all of the ambiguity and anxiety you had around just being kind of in this flow state of not sure of what is coming next. You will begin to find yourself not only having more conviction, but finding yourself free. It's like a freeing process. That's. That's what this was for me. And today's guest is really special because he is somebody that was part of the brainchild. When I first thought about co creating this retreat with my partner, Jessica Diana. And I just so happened to meet him at a time where it was like right on time. You ever meet people where it's like right on time and God just placed them in your life for a reason? And I truly believe that. And he. We also had the pleasure of having him join us at the retreat. And I want to share him with you all because he is truly a gift. He has been a gift in my life. He's like, he's like the blessing that keeps on blessing. You know what I mean? He's like that. You know, I look at my dad and I'm like, wow. My dad is like the gift that keeps on gifting, but he's the blessing that keeps on blessing. And I am really excited to share him with you all because he is a really, really dope ass person with an incredible soul. And I think we all need more of that type of energy in our lives. And so I'm really excited to introduce him and welcome him to the podcast. JC welcome to Banging on Cultura.
JC:
Amazing. I am so blessed, so honored to Be here begging on Cultura family. Thank you so much as well, for having me for. For sharing your energy through the screen with me, wherever you're listening, wherever you're watching. Thank you so much. I could feel you. And I hope that today you get to feel me and you get to feel Victoria and I playing, contributing, adding value, blessing, as Victoria said. Your lives, Victoria, you've blessed mine since we came into friendship together in the most unexpected of ways. You've taught me so much. I keep learning from you, as you know. I always got my journal out and I'm taking notes because you're dropping wisdom. And I believe that's one of your gifts, to see people for who they really are, to see deep into them. And you get to share that with me. And I love being around people that lovingly, compassionately, and also directly can. Can call me up and call me out.
Victoria Jenn Rodriguez:
Oh, you try to make me cry or something. What's going on?
JC:
Wait, where the tissue at?
Victoria Jenn Rodriguez:
No, no, thank you. I appreciate that. And I think, like, when you get around leaders who, like, just get it and embody a certain value system and just embody a certain aura and just like, are in the spirit of. Of development, of giving, of reciprocity, of love, it's like an easy flow. It's like an easy connection. You know, when you meet someone who kind of embodies the same thing as you, it is truly a blessing. But it's also like an opportunity for you to then just become even better because now you have someone that you can learn from and you can grow together with.
JC:
Absolutely. I believe what you said there, that last part is so key. It's grow together with.
Victoria Jenn Rodriguez:
Yes.
JC:
And I believe that that is the most beautiful thing about Latinos, about what I believe the world needs most right now, collaborative, co creative energy and to truly win together. And I believe the best teams, the best executives, the best partnerships, the best marriages, the best friendships are ones where you can feel that the other person in that committed friendship relationship with you wants you to win. Yes, they want you to win. And you can feel that. And I want them to feel that. I want them to know we want them to win. And whatever we're going to share here today and talk about today is so that they can win wherever it is that they want more in their life. They want to dig deeper, wherever that is. And I hope that you always feel that for me. I feel that from you. You want me to win. You want me to get out there and crush it. And I hope that you always Feel that for me, I am here because I want to see you shine brightly. Because I know that your light isn't directed towards you, it's directed towards others. And it's directed towards shining a light so that others have a path forward.
Victoria Jenn Rodriguez:
Do you want to be like, my PR person? Because you can, like, represent me? No. Thank you. I appreciate that. Thank you for seeing. And that is, you know, why you are in high demand with the best of the best. You are coaching top athletes from all around the world. Fortune 500 CEOs like, you coach leaders who are, like, at their prime, who are at the top of the top and are looking for even more expansion.
JC:
Yes.
Victoria Jenn Rodriguez:
You explained it earlier to me that you're not a maintenance coach.
JC:
Yes.
Victoria Jenn Rodriguez:
You are an elevation coach.
JC:
That's it.
Victoria Jenn Rodriguez:
And I get to have that, like, in my life by co creating with you.
JC:
Yes.
Victoria Jenn Rodriguez:
And I can't wait for our audience to just learn some more. So let's get started. So tell me some bond. Change it. Tell me something, people. So first of all, you. What is, like, mind blowing about you is like, you're nowhere online. Like, you can't find jc. Like, jc. You got to be referred to jc or you got to run into him at an event because he is not online. He is not on social media. Like, I was like, jc, send me your bio. Bro doesn't even have a bio. Not that he doesn't have a compelling bio because he's done some incredible things in his life, but you're just so dope that, like, you don't even need a bio and you're killing it. Like, I think that's freaking amazing. So, you know, usually Bonchita is. Tell me something. People can't Google about you, but people can't Google you. So tell me something.
JC:
Maybe that's the bot.
Victoria Jenn Rodriguez:
Maybe that's the mochij.
JC:
You know, interestingly, here's. Here's Bochinje. And it's really a deep share. And that maybe a part, not even maybe it's owning it, of me not being fully out there is because I've been hiding in my C suite.
Victoria Jenn Rodriguez:
Ooh, Hiding in my SE suite.
JC:
Right. And it's. You're hiding inside.
Victoria Jenn Rodriguez:
Is that a title of a book?
JC:
Could be.
Victoria Jenn Rodriguez:
I don't know, Hiding in my Sea suite.
JC:
Oh, that is. That is good.
Victoria Jenn Rodriguez:
That's spicy.
JC:
I like that.
Victoria Jenn Rodriguez:
Wow.
JC:
It's flowing already. Right? Hiding in the C suite. It is.
Victoria Jenn Rodriguez:
It's.
JC:
It's you. We hide behind our success. Mm. And however we define that.
Victoria Jenn Rodriguez:
Yes.
JC:
And I have Known for years that I have been under serving my clients. I have known for years that I've been under serving my family, my friends by staying private.
Victoria Jenn Rodriguez:
Mm.
JC:
And the real mission has called me forward and I'm like, no, I'm good right here. I'm good. I'm so good. You know, this looks good. This is a nice view. You know, this looks, this feels really nice. I don't have to worry about a website, I have to worry about marketing. I don't have to worry about this. But yet that's exactly the pull forward. The pull forward, the call forward is JC no. If you want greater impact, you've got to take on the greater challenges that come with that.
Victoria Jenn Rodriguez:
You know, that's a great perspective to carry because I know there's a lot of folks who are tuning in who absolutely despise having to show up online and like hate having to think about personal branding and posting on social media. But the way you positioned it about your disservice to the world by not allowing yourself to be discoverable in that way.
JC:
Absolutely.
Victoria Jenn Rodriguez:
I think is incredibly powerful and can serve as like a mindset reframe.
JC:
Absolutely.
Victoria Jenn Rodriguez:
About how you show up in the world and the magnitude that that comes with.
JC:
Well, in my journal, in my talks, in our talks, you know, off camera and in our, in our walks and in our, our co working sessions, I talk about a greater impact that I want to have in the world and in people's lives. And I. And you hear me talk about how much I care about humanity and people, yet my actions truthfully aren't always aligned with that vision, that mission and that talk. And so that's the bochinche. I believe it's me saying, you know, here's, here's the dirt on jc the dirt is me exposing and saying I've been playing small and I believe it's something we all do. We play small.
Victoria Jenn Rodriguez:
And you know what's so crazy about that statement is somebody on the outside looking in.
JC:
Yes.
Victoria Jenn Rodriguez:
Would never, oh, for sure. Label you as someone who is playing small and big energy like you are big energy. And, and just the work that you do and the level.
JC:
Yes.
Victoria Jenn Rodriguez:
The standard that you have set for yourself. Like you playing small would never be something. Someone who is getting to know you, even somebody who's worked with you, I think would ever say that about you because you're bigger than life. Like your energy literally is like bigger than life. So like, to hear you say that, I think is, is so dope because that type of vulnerability is, is Real
JC:
well, my palms are sweaty right now just saying that. So as much I'm telling you, they're real sweaty right now.
Victoria Jenn Rodriguez:
But, yo, but, like, how amazing is that insight? Because how many other C Suite executives and people who we view as being like, the pinnacle, being at the height of their career, being on top of their game, are also feeling like, yo, I'm holding back, so it doesn't matter what level you're at. Like, it doesn't matter. Like, all of us are human beings and we're all, I think, holding ourselves to a higher standard and placing these expectations on ourselves. And I always call it like the gift and the curse of the ambitious. Like, we ain't never satisfied. It is, but we get things done. Like the gift is. Like, we get things done, but the curse is we're never satisfied.
JC:
I love that because to me, you're describing the tension of life. Real aliveness, full aliveness. An extraordinary life is being in that crux of tension, of the curse, let's say, and the blessing. And, you know, it reminds me of a client I worked with, a social media celebrity, you know, in terms of followers and count and image they had in the world. And they had this moment where they felt that they had to continue to live a certain life, because the life they were living, at least all the moments they were capturing, is what paid for the. For the lifestyle they had. But then they felt boxed in by that same thing, and so they had so much more to give. But they had this other projects that they wanted to do, other. Other missions, other drives, other calls that they felt called to as well. But they said, JC, I feel like I can't. And so sometimes what helped that person break through was when I said, what if nobody knew you? And in the world we live in today, it seems like we're. The minute we put something on the Internet, we. We feel as if the whole world sees us. But yet the truth is, no one knows you. And that's liberating. I would love, as a first thing for today, or maybe second or third thing for today, for people to feel liberated by the fact that if you said to yourself, what if no one knew me? What if today was day one? What if today was the first day of an extraordinary journey forward, of bringing others on a journey of reinvention where nobody knew me. And I. That's something I've been holding dear to me in this transition of my life and saying, jay, no one knows you. No one knows you. And it's liberating. It's Liberating. And it's like. Oh, it's also. It's also that tension. But that's how I know that this is an alive moment, that I'm alive. I get to feel that tension of nobody knowing me and starting brand new, but also knowing that just because no one knows me doesn't. I don't. Doesn't mean I don't bring my life experiences with me.
Victoria Jenn Rodriguez:
Me.
JC:
And that's way more powerful than bringing your resume with you.
Victoria Jenn Rodriguez:
Absolutely.
JC:
Your life experiences, your lived experiences, your humanity.
Victoria Jenn Rodriguez:
Yeah.
JC:
Is. Is what draws people in. And so I really believe that. What if nobody knew you? What if nobody in this moment knew you and you could start anything you wanted to start, do anything you wanted to do right now? What if today was day one in your relationship, in your marriage, in your friendship, in your business, in your life, in your health, and you stopped judging yourself from. I wish I would have started six years ago, if I had only started 10 years ago. Where would I be right now? And if we just eliminated that and said today is day one,
Victoria Jenn Rodriguez:
who would we show up as?
JC:
Right.
Victoria Jenn Rodriguez:
Right. Or would we just be ourselves?
JC:
Yes. Instead of the mask, would I take off that Persona and me day one today. And I feel like that's what I'm doing today, right here with you. And I'm so blessed to do it because I just. My Bochinche was. Was a. I don't think I've ever publicly said that truth. So that's Bochinche right there. Something that they will never know is something that I've said behind closed doors but haven't said out loud. I just did.
Victoria Jenn Rodriguez:
Look at you.
JC:
Scary.
Victoria Jenn Rodriguez:
One step closer.
JC:
I'm sweating.
Victoria Jenn Rodriguez:
One step closer. Well, thank you for being so brave.
JC:
Well, I wanted to give you something. Thank you for having me here today that I've never said before. And I wanted to give your audience something that I've never said, never talked about before.
Victoria Jenn Rodriguez:
Yes. And this is an. A really, really big deal because you say, like, nobody knows you, but your name rings bells in rooms.
JC:
I'm blessed.
Victoria Jenn Rodriguez:
Yes. Your name rings bells in the rooms, honey. You know, movers and shakers, the rooms. So let's talk about that a little bit. You know, you advise these AAME players and these like, leaders who are just like top of their game. How. How did you get there? How. How did you gain their trust to be like their go to person to advise them on some of the biggest moments in their lives?
JC:
Well, one, I didn't go to academia, traditional school for this yet. We all have moments where we start to look at our life and say, there's value in my life, and no one can give you that value. You have to pause and reflect on your life and say, this is important. This was meaningful. This mattered. You know, sometimes I feel like you were talking about it earlier today. We said most people wait for validation instead of getting out there and getting confirmation.
Victoria Jenn Rodriguez:
Yes.
JC:
And that's a very, very different piece. And so I'm going to say that the most interesting thing about how I got into coaching was love. I fell in love with someone who was in the entrepreneurial space. And watching her move in that space and work with certain people, that's where it all connected. But in all the previous jobs and. And I say jobs because what I have today is a. I will do this until my dying last breath. But it didn't start off as that. It started off as a career, as work, then a title, then. Then it's, I'm a coach. And then it was like a career path. And then it became a calling because literally, I come alive when I'm in a room with extraordinary people. And we're all. All of you are extraordinary. It's not just, you know, once you hit a certain number or when you are at a certain place in the hierarchical corporate structure. No, you are all extraord. And that is. That is truth. That is truth. And I began to connect dots in my life, to begin to write, to author the story I wanted to tell about my life and every job I had before that. Something was missing. I got really far. I was top sales rep in many different organizations I was in. I was top employee. I just. I moved and scaled up very fast. In everything that I did, something was always missing. And I believe that all of us have that, that inner voice. And truth doesn't yell. It's just. It will never stop until you listen to it. Until you pause to listen to it. And then I finally did. Things happened in my life that shake you up and force you to stop and reflect. And I said, this is where I'm going to start. I had no idea. My first sessions were three hours long, and I charged $10 a session at Starbucks, which meant I was in debt because at Starbucks, coffee for two is like $15. So they paid me for the session. I had to put an extra $5
Victoria Jenn Rodriguez:
down back in the day. Now it's like $15 just for one.
JC:
It's insane, you know? And I was like, you want a small, right? Small.
Victoria Jenn Rodriguez:
Small.
JC:
Small.
Victoria Jenn Rodriguez:
Tall. Tall. That's what you want. Right.
JC:
Oh, see, I don't even know the language and I was still just always under. But you know what? I gave them my all. I had no vision for them or for myself, but I was there to serve. And that's what these top people want to feel. Interestingly, at the highest levels or at the lowest levels of that ladder, everyone wants to feel appreciated, wants to feel that someone truly freaking non agenda unconditionally believes in them. And that's what I gave my first client all the way to. My clients. Now they feel someone who is, who disproportionately loves them, wants the best for them, roots for them. I have a saying called sleeves up, hearts out. They see someone ready to work sleeves of this sort of my signature look, quarter zip, sleeves up and heart out. I want them to feel a beating heart to know that there's a human being in there who will shed for, for them and fight for them and will do the research and the work for them to advance and move their life, their projects, their families forward. And when people have, you know, whoever these, the clients are, they want more everyone. I firmly believe that, that everybody wants more from their life, for their life, for others. My mom and my dad would always say to me growing up, you, we want you to go further in life than we did. And that always rang in my ear. And so feeling that for my parents as a steward that I am in my clients and the lives of my clients, I want them to go farther than I've ever been. If I'm a millionaire, be a multimillionaire, if I feel joy and love at this level, I want you to feel more joy and love and excitement. If I bring this level of energy, I want to transmit that to you so you can bring that energy and that joy and that love to the people you care about. And I really believe that, that sometimes at the, at the levels, you know, and the higher up you go, they are getting pitched non stop. That's the difference maker is that they feel somebody who isn't pitching them, they feel somebody who's in there with them. I remember one client, I was in the NFL and I was courting them for about three, four years and I got a chance to finally the door opened up like, hey, I got space for a coach, I'm looking for people, right? We were in the circles and I went down to visit them and I spoke to their mom, mom was the gatekeeper. And I love moms because I have an amazing mom, an amazing, an amazing, amazing women in my life. I'M so blessed.
Victoria Jenn Rodriguez:
You are so blessed.
JC:
So blessed. Totally. Totally. Let's get. I love that. And the first question mom asked me, and I knew it. Mom was gonna grill me, but I was prepped for it. I was planning. I was expecting it, right? And this mom said to me, why my son? Right? And I said, mom, what do you see when you look at your son? And she said, I see my baby. I see someone I love. I see a dad. I see a husband. I said, lovely. I said, that's who I coach. I don't coach the athlete. I coach the person, the entity, the identity that is beyond the athlete, beyond that field, who he is off the field, shows up on the field. It's not a compartmentalized life. And I said, mom, the people in his life that have worked with him before have worked with him as an athlete. They have seen just the athlete. I see the leader. I see the husband. I see the father. I see the son. And that regardless of what happens on or off that field, he comes off that field, and he's there for his children. He's there as an extraordinary and exceptional husband, as a role model to his family and to the fans and to the people and to the brand, his brand. And what does that brand stand for? It is not just an athletic brand. It is a brand that has values and warmth and humanity to it. Said, that's who I coach. So you see that care, that warmth is what came across. She looked at me and she said, you're the guy. You're the guy. That conversation lasted maybe a half hour. The rest of the two, three hours that we had, we walked and we were just having fun and talking and laughing. She got right to it. But she got the answer she was looking for. She wanted me to see the layers of our son. And I believe that that is a gift of great leaders, of great stewards, is to see that humanity, that you, that myself, that the people watching and listening. We are layered. We are so layered. We are so dynamic. We have so much range. And when you are in the presence of someone that can hold space for your layers without judgment, oh, we blossom and we grow, and we. We just. We come into powers that we didn't even know we had.
Victoria Jenn Rodriguez:
That's beautiful. And the. The lucky part of getting to know you is I get to see how true that is. You said something about every role that you've had. You've always made it to the top ranks. You've done the same thing with coaching. What is it that allows you to accelerate and get to that top position. Like, what is that attribute? What is it?
JC:
I do my work with pride. I want to look back and say, I'm proud of what I gave, of what I contributed. There's three core values right now in my life that I'm living. Those three core values are care. When I'm around someone, I want them to feel that someone cares about them. There was a time in my life when I would say, I don't care. I don't care whether you love me or like me. You will respect me. That was early in my career. I came across with so much arrogance. I wanted to be the shining star in the room. I wanted to be the hero. I got here because of jc. I achieved this because of jc. He helped me. I would not be able to be here if it wasn't for jc. I lived for that. I was so arrogant. I was so selfish. It was so about me. Yeah, they got results, but the intention was leaving me hollow. And it was also leaving work on the table. Because until you deeply care about someone, you are leaving so much. And so I did a retreat. My first silent retreat. And I remember that at the end of that retreat, I had this humbling moment where I got to share with you. Two ladies that held this silent retreat were in the space with me.
Victoria Jenn Rodriguez:
And the silent retreat is you are literally not speaking to anyone. Nothing, not even smiling.
JC:
You cannot hide or run from your thoughts, from your feelings, from yourself. You will face.
Victoria Jenn Rodriguez:
And you did this for days?
JC:
Yes. Well, this first one was only three days. Okay, it was only three days. But that one was transformative. Because in that one, I realized how arrogant I was being in saying, I don't care whether you like me or love me, you will respect me. And at the end of that retreat, I said, and after having listening to these women and being in this room with people sharing vulnerability, even in silence, they share their energy with a gaze, with a look. Sometimes, you know, you can't help it but be human. And their energy accompanies you in that space. Like, wow, people can really. You can feel people. So I remember saying, what do I want them to feel from me? And. And then when we. When we were allowed to speak towards the end and we began to share, with tears in my eyes, we were asked to share our first words. And the first words that came out of my mouth to these two women who I had never met in my life, but shared these three days with me, I said to them, I looked them both in the eyes, right? And I said, I love you because I wanted them to know they were loved, deeply loved. And that to me, is what caring about someone is. When you care about someone, you love them, you love all of them. And you love them so much that you want the best for them, that you give your best to them. And so that's the one thing I said it no longer is that I don't care about them. And whether they like me or love me, they will respect me. It was like I want them to feel how cared for they are, how loved they are, how much they matter, how important they are, how beautiful and how extraordinary they are. It was about what I wanted them to feel from me, not what I wanted them to write, not what I wanted to feel from them, what I wanted them to feel from me in full contribution, unapologetically, disproportionately. And they felt that. And we, the three of us, just started crying. I still remember, you know, I can cry easily, like, seriously surprised I haven't cried already. But the next value word is warmth. You know, when you're in a warm room, you want to take off your coat. And I believe we all carry a certain armor in life, and that's conditioning. We've been conditioned to like jab, jab, back. And we've been conditioned for those knee jerk reactions. And I want someone to feel warmth from me. Take off your jacket, take off your mask, put it down, leave it at the door. You come in here, feel warm and share and just be your true self. And that's what I want to lead with always that care, that warmth. And then finally, from my family, from my dad, from my mom, excellence. Whatever you do, do it with excellence. Do it with a standard. Do it in a way that, as I like to tell my clients, that you can put your signature on a signature on it. And one of the jobs I had, and it was in banking, and you had to sign off on everything, put your stamp on it, your signature on it, and if something was wrong with it, your signature was on it. If there was, you know, you had stacks. When I worked in banking as a teller, one of my first jobs, you know, you had stacks of twenties or fifties or hundreds, and they were sealed and there was the bank sign and you had a signature on it. It if there was a bill missing in that, they went back to whose signature, whose initials were on that strap? And they'd come back and question you, you'd get in trouble for it, no one else. And so to me, that began to like, integrate and say, I'm putting my signature on it. I'm fully responsible. I'm taking ownership for this, for how I show up. I cannot control what is out in the world, what energy is out there, but I can take ownership for the energy I bring in. And I want to bring an energy of excellence. I want them to know that they are with someone that doesn't wing it, that shows up with deep research and preparation and deep intention and that excellence to serve at the highest and best possible level. And people feel that. I mean, I go to gyms and you go to gyms and we see trainers all the time at like, people paying thousands of dollars for trainers and they're just there with their arms crossed and such low energy. That is not excellent. Would you put. If you were watching yourself from the outside in, would you put a stamp, would you sign off on how you perform, that you perform there in a way of excellence? And so that's what I give. Care, warmth and excellence. And in that order. Because earlier in my life I was leading with excellence. I was coming across arrogant because it was like, you've got to meet my standard. And the shift came in saying, I have a standard that I live by. You don't have to meet it. I will role model it and I will invite you to come on the journey with me.
Victoria Jenn Rodriguez:
Mic drop.
JC:
Which is very different.
Victoria Jenn Rodriguez:
It is so different. It is so different. And it lands.
JC:
My standard is not someone that others have to live by. Who am I to tell others how to live their life? I don't tell anybody. And that is the biggest tension that I have with my clients and my friends. They're like, jc, what should I do? Calling you for advice. I'm like, you know, I don't give advice. I don't tell you what to do. Hate you. But that's why they keep hiring me, because I'm not a yes person, because I'm not a no person. Because I'm like, you're going to do the work. I will give you tools, I will give you questions and I will sit in that tension with you. Sleeves up, hearts out.
Victoria Jenn Rodriguez:
Mm. This excellence, what if you don't have that ingrained in you? Like you said, your parents kind of like ingrained that in you. And it's always been a part of like, your identity.
JC:
Yeah.
Victoria Jenn Rodriguez:
What if you have been half assing it or maybe you've been in waves, like you've had your, your valleys, you had your peaks for sure. How do you stay consistent in excellence?
JC:
You begin to surround yourself. You realize that the journey and I like to say this to my, especially my executives. If you made it to the top, you summited whatever you described as your peak, your summit, and you look around and you're alone, you did it wrong. And so what do you do? You begin to surround yourself with people, with vision, with ambition, with values. And you realize that when you deeply love, love calls you forward. And there is no way to serve to be called forward. And it begins to create separation in your life and you start to notice the difference. Real love wakes you up. True love wakes you up. They say love blinds, you know, lust blinds you. True love opens you up. It opens your eyes, your heart. The thing is, you close your eyes because you don't want to see the truth. True love opens us up and it opens us up to. And when you finally wake up to life and you begin to wake up to life, to, to just become aware, gentle awareness, you will feel and begin to notice and have discernment of what is good, what is great and then what is great and what's extraordinary and what's extraordinary and what's just amazing, words cannot describe. And we've all felt that. So we felt that in love, in relationships and friendship, in teachers, in food. We all have that discernment, but we haven't been taught how to transfer that because we, we like something, we really love something. I'm sure you, you have your favorite restaurant, your favorite designer, your favorite book, your favorites topics, your favorite park or place that you like to visit, your favorite friend for a reason. So there is distinction. And so then we begin to have distinction when we go all in. And you will begin to realize when you begin to disconnect because you start half assing things, that disconnection starts to create complacency and everything just starts to look the same. And that's a signal, that's a signal that you got to wake up. Because real life has variations. And when you start to notice that things are starting to feel the same, starting to go through the motions, I believe that in that moment you're falling asleep. And maybe no one's ever told you that, maybe no one's ever looked at you and held your hand or grabbed you by the shoulders and held you and said, you've got more. I believe in you. You and I believe that that's so important for Latinos, for, for people all over the world, regardless of where you're from, for someone to look at you and to remind you, you have so much more to you in you, and there is so much more for you.
Victoria Jenn Rodriguez:
So what I'm hearing to operate consistently in excellence is self awareness.
JC:
Yes.
Victoria Jenn Rodriguez:
You know, when you are not operating at your highest.
JC:
Oh, it's a feeling.
Victoria Jenn Rodriguez:
You also need to surround yourself with people who don't let you fall short.
JC:
That's it.
Victoria Jenn Rodriguez:
Keep you accountable.
JC:
Who will call you up, call you up, will remind you, who will look you in the eyes with love and compassion. You know, because so often I believe we have people who will look at us and judge us and critique us and tell us.
Victoria Jenn Rodriguez:
Yes.
JC:
But so rarely do we have someone who tenderly, compassionately, lovingly. And you can feel that fire in them.
Victoria Jenn Rodriguez:
Absolutely.
JC:
That says that's unacceptable. Yes, that right there. For everybody else, that was an A plus. But I know and you know inside, that was like a B. And you'll know.
Victoria Jenn Rodriguez:
Yeah, you'll definitely know.
JC:
You will know.
Victoria Jenn Rodriguez:
I think the third piece to this, which is something we drove home a lot at the Centered CEO retreat, is about making the decision to set the standard.
JC:
Yes.
Victoria Jenn Rodriguez:
Making the decision to set the level of excellence. Making the decision to stay committed to the standard. And I think that part is the part that takes people a while to get to. For all the reasons that you mentioned before, life distractions. You're afraid of what the truth might reveal. Because in order for you to decide and commit, it is going to require you to let go.
JC:
Yes.
Victoria Jenn Rodriguez:
And to let go of your conditioning, your preconditioning, and to perhaps find a new network of people that hold you to that standard. So that means people you love, you might not be spending as much time with them anymore.
JC:
It's funny that you say that. So like three years ago, I decided to start truly aligning my entire life to that standard. So I developed something with my core inner circle and I called it a friendship pact. And basically it was asking four key questions to my friends. What works? What needs improvement? One needs to stop, one needs to start. Simple questions. And that led to like two or three hour conversations with friends where we're crying with some of them. Some of them were like, ah, this is wagged. Whatever. Those.
Victoria Jenn Rodriguez:
You haven't cried with me yet. I don't know.
JC:
Are you kidding me?
Victoria Jenn Rodriguez:
I think, I don't know.
JC:
It's allergy season, so maybe it's been hiding in there. But I've had that conversation with my inner circle and the few that committed to that. I said, those are my ride or dies. Those are my ride or dies. And I got to a point where I said, I only want ride or dies in my inner circle. No fair.
Victoria Jenn Rodriguez:
Weather friends and not ride or dies that are like the people that's going to show up to you just like for a fight. Like your ride or dies. Yes. That are going to hold you accountable. Don't forget about your dreams. Remember the promise you made to yourself.
JC:
That's it. Ride or die. They are ride or die. For the things that I say are important in my life aliveness. I tell one of my friends and I say to him, you say you love me, right? And he says yeah. And really on it. But he says yeah. And I said, well then if you love me, hold me to my highest aim. Always. Not sometimes. That's a ride or die friend. That's what having an extraordinary coach in your life is, an extraordinary mentor in your life. Someone that even when you're going to curse them out, when you're going to whatever, they stay in the fire and they're like, but you said this was important to you. I'm not moving.
Victoria Jenn Rodriguez:
Yeah.
JC:
I'm here. I'm not leaving. And I think that's what we're sometimes afraid of. We're afraid that the people in our life, we might be too much for them. Our problems. We don't want to burden them. We don't want to add more to their life. Yet that is exactly what they want to do. They want to support us in our life. There are way more people in your life that want to support you than those that are judging you and critiquing you. I promise you that. I promise that. I've seen it. There are way more five star reviews than there are one. Star reviews always depends on what they're reviewing for. Sure. You know, but if you put real deep intention into something, I promise you, right, There are way more people out there who want to support you.
Victoria Jenn Rodriguez:
Yeah.
JC:
Than the stories. But what happens is we catastrophize. We amplify the negative. Right. And it's like we create our own false proof.
Victoria Jenn Rodriguez:
Yes.
JC:
And so if you love me, then keep me aimed at what I say is most important in my life. Always. Not sometimes. And that's why I get hired. And that's why I'm in those rooms. And that's why we've become friends. Because we hold each other to that aim. Always. Ways, not sometimes. Now, that means some days I may not be your favorite person. I mean, some days under your breath, you're saying some nice things and some mean things. But when you look and you see I'm not flinching. When you look at me and you see he's not Moving. He's not going anywhere. He's not returning my anger, my frustration with anger. He's in that space compassionate, intentionally. You know, as Martin Luther King, you know, you can, you do not fight anger with anger. It's love, compassion. But we rarely have people in the rooms as mentors, as coaches, as leaders that we see that are in the rooms with us with that double sided coin of compassion, care, warmth, kindness and excellence and challenge and firm belief in your most extraordinary self.
Victoria Jenn Rodriguez:
Yes. I'm just becoming that for myself. And it has been quite the journey, I would say, over the last two years for me, where it, like I've been having the internal conflict of. It's all about me. I'm the light. I'm the reason for all the success. Like it's me, me, me, me, me, me, me.
JC:
Yeah.
Victoria Jenn Rodriguez:
And the calling to. It's them, it's not you.
JC:
Absolutely. That's. That's a beautiful awakening. It is a beautiful, beautiful awakening. It's humbling. One of the things that I have learned is that we all think we're the sun. We all think we're the sun, but we're really the moon. The moon has no light of its own. It's a reflection of the sun's light. And I would like to think that I am a reflection of God's love. And that if my, if the light that I shine, if I do have a light. Right. If I want to believe that I have a light. But that light only shines on me and for me. And it serves a very small, very, very small purpose.
Victoria Jenn Rodriguez:
Not only that, I think that is where a lot of people find themselves. Unfulfilled.
JC:
Yes.
Victoria Jenn Rodriguez:
Because they attach themselves to desires, goals, dreams.
JC:
Yes.
Victoria Jenn Rodriguez:
That are siloed to themselves.
JC:
Yes. It's so self centered.
Victoria Jenn Rodriguez:
Self centered, self absorbed. And that is where you find yourself. Like, empty.
JC:
Yeah.
Victoria Jenn Rodriguez:
Because you're not serving anyone else. Which fills you up. It's like when you go and you volunteer.
JC:
Yeah.
Victoria Jenn Rodriguez:
Like you go to a homeless shelter or you go paint a school. You feel freaking amazing. You're like, oh my God, this was incredible. Like I'm giving back. Like, that's why you feel alive in those moments. Because it's not meant for just you.
JC:
That's it. You get to share.
Victoria Jenn Rodriguez:
Yes.
JC:
Experience with others. So whether you call your higher power, God, universe, soul, spirit, whatever you call it, that light, our light that we have, must shine a path for others forward and to something greater. So when our light unites with a bigger light, that's when we are stretched beyond yes. But if my light stays in my little silo, it doesn't grow beyond my own imagination, beyond my own thoughts and beliefs. But when we expand that light, when we unite that light, my light begins to grow and have a greater impact. Now, how much more? If that light shines. Shines a light on. On a greater source, spirit, universe, power, guiding energy.
Victoria Jenn Rodriguez:
Right?
JC:
God, it just takes you beyond. And I think that's when we're most alive. When we get to a place where we say, I don't know, but I'm gonna figure it out. I don't know, but I'm gonna surrender my fears right now and grab hold of courage and do it anyways. Because. Because although this is scary, it also feels right. It also feels aligned. And I think so often that we focus so much on fear, and I think fear gets way too much credit, that we. For that, we disconnect from the feeling of alignment. We connect with what feels good or what feels, you know, what I love or what I like. But we haven't learned to truly connect with what feels aligned, to feel a sense of aliveness. You know, we see it in the athletes when we watch TV or in the executives that do extraordinary things when they're most alive. You can see there's bounce, there's vibrancy. There's what I call buoyancy. Their ability to come back, to reset their body language, their joy. They made a commitment to show up a certain way, and they honored it. That is excellence.
Victoria Jenn Rodriguez:
Yes.
JC:
When you make a commitment. And you said that before, they go all in. Yes. And so often we take so long. I took way too long to go all in on this calling. I called it a work. I called it a career for way too long. Way too long. When I finally decided to own it as a calling.
Victoria Jenn Rodriguez:
Yeah.
JC:
It. I had to learn new skills. It took me on a new journey, on a new growth path.
Victoria Jenn Rodriguez:
It required a new level of excellence.
JC:
Yes. A new level of. And that excellence was a new level of care for others, a new level of seeing their layers and seeing my layers.
Victoria Jenn Rodriguez:
Yes.
JC:
It was so beautiful. And again, it happens in the most unexpected moments. But if I had kept waiting for validation and not going out there and getting confirmation and working the journey and trusting and believing that clarity is not something you get in the moment. It is something you get along the journey when. As you're doing the work.
Victoria Jenn Rodriguez:
Yes. Yeah.
JC:
That. If someone had also told me that earlier in life, Jay, you don't need clarity now. It comes along the journey, you know, And I think we all need to hear those things. And I didn't hear that. I came across that in books I've read and I've learned from books. I've learned from conferences. I learned from reading sacred scripture and texts and spiritual books from different walks of life and diving deep into my own faith and my own beliefs and questioning them and debating with God, with sitting with it and saying, what is this? Who am I? Where are you taking me? What do you want from me?
Victoria Jenn Rodriguez:
Yeah, yeah. Literally last two years of my life, like, what do you want from me?
JC:
Right. Where am I going?
Victoria Jenn Rodriguez:
Yeah, like, where am I going? Like, why are you calling me in this direction? Or why. Why am I having this internal conflict? And it was the alignment piece. Like I was out of alignment for the season that I'm in and where I was being called to. And this, this retreat just like validated all that for me. And it was, to your point, it was like confirmation. It was like, okay, this is it. I had no idea what was going to come out of it. It was my first one. There was trial and error, but the clarity came through the experience and the work. Right.
JC:
It was so wonderful watching you. And like I said to you in our feedback session, humility is what I admired most from you. You had this wonderful, beautiful, humble confidence to you and it was wonderful to notice, beautiful to see in action. And I believe I always tell people we're so afraid to say I don't know. Because we think we need to know.
Victoria Jenn Rodriguez:
Yes. Especially when we are looked to to know.
JC:
Right.
Victoria Jenn Rodriguez:
Like people pay us to know.
JC:
Right. And that's what they. That's what we think we're paid for.
Victoria Jenn Rodriguez:
Exactly.
JC:
To know.
Victoria Jenn Rodriguez:
Right.
JC:
But we're not paid to necessari. No, we're paid to help them discover, to be in a co creative, collaborative, co discovery process.
Victoria Jenn Rodriguez:
Correct.
JC:
The reason they pay us is because the levels of questions that we have are nuanced. But I truly believe that the most extraordinary coaches, leaders and mentors have an extraordinary ability to just sit in that pocket in the room with you longer than anybody else does.
Victoria Jenn Rodriguez:
Yep. In our feedback session, that was one of my major takeaways. Like stay in the pocket. Like stay in the pocket. Because when you are on your journey, you will have these moments where like your old, outdated, no longer serving you self tries to like creep back in. Because it's your comfort zone. Because you're used to that already. You're very familiar with that way of doing things. And so when you're on the journey of transitioning out of that and setting the new standard and committing to that new standard. It's. It's very easy for you to, like, like, be in, like, this constant, like, flow of adjustment, which can be, like,
JC:
really scary and uncomfortable because we feel ungrounded, Unsettled.
Victoria Jenn Rodriguez:
Yes, you feel unsettled. And so you're like, whoa, like, what is happening? But it's like the most magical thing. Like, once you get to the. The gold at the end of the rainbow, it's like, okay, this is. This is why I've been going through the motions for the last two years. Like, I needed to feel that. Yeah, I needed to feel the uncertainty.
JC:
Yes. So much of modern culture and what we see on Instagram and Tick Tock or social is this need for certainty. And I believe that is what feeds society, where they're at right now on the surface, but not what their soul wants. Our soul doesn't want certainty. It wants a sense of knowing, inner knowing that what we will figure it out.
Victoria Jenn Rodriguez:
Yes.
JC:
That's uncertainty. That's our approach to the uncertain. Real life is uncertain. Not certain. Certain is virtual reality, augmented reality, something you create and you know and you can control every single piece of it. But true life, if you have children, a husband, a relationship, a business, so much of it is solving problems. Yes, the uncertain.
Victoria Jenn Rodriguez:
Right.
JC:
But yet we're fed certainty. No, clarity and certainty are two very different things. Seek clarity, not certainty. Shift our approach to how we enter uncertainty, how we move through uncertainty. What do we do when we feel uncertain? So many people want certainty so much. They haven't. They. They have a reactive response to uncertainty. So for them, when they feel uncertain, says, okay, this doesn't feel right. No, that's not it.
Victoria Jenn Rodriguez:
Right.
JC:
So, so many times they stop. They go in a different direction just because it doesn't feel right, because it's uncertain, because they're doubting themselves, yet they forget that doubt and uncertainty are part of the journey forward. It is respond to it. Shifting our response to doubt and uncertainty, how we carry fear, doubt, uncertainty within us. Those shifts are what I teach my clients, what I work with my friends and my family, myself to do, to shift our response to life to the things, to the very things where we feel most alive.
Victoria Jenn Rodriguez:
Shift your response to life.
JC:
Yes.
Victoria Jenn Rodriguez:
That is. I feel like needs to be on a post it.
JC:
Yeah.
Victoria Jenn Rodriguez:
On all of our computers. Well, listen, you know you were saying, respond to life.
JC:
Yes.
Victoria Jenn Rodriguez:
Powerful.
JC:
We've heard so many times, you know, life doesn't happen to you. It happens for you. Well, I want to add something else that Maybe you've heard before, but probably not. Life happens with you. With you. You are life. Life flows through you, in you. You are life itself. Life isn't happening to you or for you. It is happening with you. You are co creating every single day. You bring energy into a room and whatever you, you are co creating inside that.
Victoria Jenn Rodriguez:
Right?
JC:
If you bring low energy, negative energy, cynical energy, sarcastic energy, then that's what's in the room now. Colliding, co creating, collaborating. So think about what are you going to create with what's already there if that's what you're bringing in. Life is happening with you. Love is happening with you. Because you are love. You are life. It is. You read any deep spiritual text, philosophy, theology, anthropology. We are life. The very thing that created this universe, this world beyond our knowledge, created us. We are life. And so life happens with us. Not just to us or for us.
Victoria Jenn Rodriguez:
We like music in the background.
JC:
What? You want to hear
Victoria Jenn Rodriguez:
that spiritual music?
JC:
Music. Okay.
Victoria Jenn Rodriguez:
The soundtrack, uplifting music, like, you know what I'm saying? You just did like a whole audio track that people can like listen to in the morning before they start their day.
JC:
Yes.
Victoria Jenn Rodriguez:
You are life. You are love.
JC:
You are. It's so true. I believe you are the embodiment, you know, but here, tell me something. And this is another thing. It's. I call it the TNT keys, right?
Victoria Jenn Rodriguez:
Yeah.
JC:
And most of us are telling the people what to do in our life or we're telling them where they feel like we're talking at them.
Victoria Jenn Rodriguez:
Right.
JC:
But when I say that you are life, you are love, you can feel that for me, he's not just saying that. He's transmitting love and life. I can feel it.
Victoria Jenn Rodriguez:
Right?
JC:
That's it. Leadership is about transmitting that. Are you just telling your wife, your children, your spouse, your friends, you love them, I love you. Or are you feeling those words love on your lips as they come out of your mouth and loving on the person as they land in their effects ears and in their heart and their soul? Can they feel the love? Not just hear you say those words,
Victoria Jenn Rodriguez:
can you feel the love?
JC:
It's so corny, but it's so true. I can be a little corny.
Victoria Jenn Rodriguez:
You didn't know I could sing, did you know that?
JC:
No, I did not know.
Victoria Jenn Rodriguez:
No. It's not corny. It's like I think people are used to the opposite of that type of emotion.
JC:
Yeah.
Victoria Jenn Rodriguez:
And you know, like they're used to, they're used to the arrogance, they're used to, you know, the armor. They're used to the boldness. They're used to, you know, this level of audacity that is the opposite of calming and love. It's the audacity, insult.
JC:
Performative love.
Victoria Jenn Rodriguez:
It's performative love. So when you, like, actually engage with someone who truly embodies it and believes it and, like, literally exudes it, it's like, ooh, like, you know, it, it's. I don't describe it as corny. I would describe it as significant.
JC:
Thank you.
Victoria Jenn Rodriguez:
That's how I would describe it as. Because I love it. I love it. I could have J.C. like, all the time, morning, noon, and night.
JC:
Yeah, yeah, you say that now.
Victoria Jenn Rodriguez:
I know, I know, I know.
JC:
Is there a mute button?
Victoria Jenn Rodriguez:
You know, I've had all the love I can embrace tonight.
JC:
Toxic love. JC is toxic right now. It's too much, right?
Victoria Jenn Rodriguez:
Oh, man. Jc, we already up on time, Are we?
JC:
I don't even know where we are. Oh, my gosh.
Victoria Jenn Rodriguez:
We're already up on time.
JC:
All right.
Victoria Jenn Rodriguez:
We're supposed to talk about a whole bunch of other stuff, but this is what happens when you and I get together. Like, we're just. We just have these deep, real, raw conversations. And I wish that for all of you. Like, I want you to find people in your life that you can take off the mask with and you don't have to perform. You don't have to have all the answers. And they co create with you and they serve as your mirror. They serve as your accountability partner. They serve as somebody that you can trust with, like, the most vulnerable parts of you. Because that is when you're actually going to have breakthroughs and you're going to really expand and allow yourself to meet the standard and define.
JC:
Yes, the standard, Absolutely. A quick one from our retreat that I'll. I'll give your audience is one of the power shifts that are important. To really begin to shift your life is to begin to notice in your life where you're living by preferences and you begin to live by priorities, you begin to define what's important in your life and why it matters. And you define a standard inside those priorities, and you non negotiably honor that. And you recognize in your life where you're accepting things because they feel right in the moment because you like them. And those are preferences. Right, Preferences, you know, and you think of a preference very simply as like, like a checkbox. Like, here are my box of things, right? What I want my future husband to have, my future wife to. Those are preferences. You have to ask yourself, are These non negotiables, that's priorities, non negotiables, standards in your life. And when you start to live from those non negotiables, from those priorities instead of preferences, your life will begin to shift because you'll start to honor and you'll start to feel the difference in your life discernment. And if you do that with humility, with a keen sense of gentle, compassionate awareness, the shifts will begin to happen in your life. I can promise you that. And it, it's a. There's, there's a beautiful, extraordinary life within you and outside of you that is seeking that alignment, that co creative energy that you have. So bring that beautiful energy into a room and know that you are life, you are loved, you are extraordinary. You are completely extraordinary. CS Lewis wrote, there are no mere mortals. You have never met a mere mortal. There are no ordinary people. I read that as a friend introduced me to his book and to that particular quote. I was like, wow, that's so beautiful. You have never met a mere mortal. There are no ordinary people. People. And so please know and remember that you are extraordinary, you are loved, you are life. And that the future, as uncertain as it is, will need your humanity, your deep care, your deep warmth, your deep love, your deep excellence and belief in others that will never be commoditized ever, ever, ever, ever.
Victoria Jenn Rodriguez:
Wow. We gotta have you back because I do want to talk to you about all the other stuff JC's working on some cool stuff with AI agents like we were supp whole other like segment but hopefully we get to have you back. But I think this conversation was so needed and I know it's going to land with so many of our listeners, those who are watching. So please, if this resonated with you, if you love someone in your life and they need to hear the messages that were shared during today's conversation, please share this episode with them. Let's, let's multiply this energy and this, this encouragement that came out of this conversation.
JC:
I love it.
Victoria Jenn Rodriguez:
I think that's super important and speaking to your point about humanity, like that's how we stay connected to each other is we say hey, I thought about you when I heard this or hey, I know this is something you're struggling with, you need to hear this or hey, I love you. Listen to this, right? That's the stuff that you know, these robots and AI can't replace. Like that's the human element. Like you think of someone that and you, you see something that could be of value, like share it absolutely.
JC:
To Stay in the pocket longer with someone with deep intention and compassion.
Victoria Jenn Rodriguez:
Absolutely.
JC:
Stay in there with them. As I said to my mom a few days ago, I said, mommy, you. You have permission to vent to this, to just let it all out, but you are not allowed to stay there. We will move forward from this. So I said, mom, you got one or two more minutes. How many you need? She's like, I started laughing. And I believe that's where we're all at. We need somebody. We want somebody. We deeply all want, somebody who can hold space with us and then also expand that space for us and call us forward. Believes that we have more to give. And that's something that only you in your voice, in your. In your unique and authentic self, can truly say to someone else. And they can feel it coming from someone else and believe it and feel it.
Victoria Jenn Rodriguez:
Yeah, absolutely. And if you're listening to today's episode and you're thinking about setting your new standard, you're thinking about, you know, what are my values in this season? What. How do I show up now? I'm in the in between. I'm at a crossroads. Or you are looking for that person to serve as your guide, to serve as your safe place to. To hold that space for you as you are discovering you again. My next retreat is happening in Morocco. It is called Untamed. I'm really excited about it. It's going down October 27th through November 1st, and I would love to be on that journey with you. I mean, what just happened at the retreat in the Pocono Mountains was just like, oh, my God, I. I need to multiply this. I want to. I want to. I want to do this with more people. I want to co create with even more people. I want to expand at the same time that those who participate are expanding. Like, that's. That's the beautiful part of. Of life, us growing together and as a collective. So if you are interested in joining me in Morocco, the link will be in the show notes so you can apply to join us. I'm looking forward to learning more about you and jc. Any final words? Final words? Because we're at time.
JC:
Final words. Final words. What. What do I want to leave them with? I want to leave them with again? What was it the song you sang? Can you feel like you sing it so much? Your voice is so. It's so powerful.
Victoria Jenn Rodriguez:
You know, I had a solo in my high school graduation. I really did. And I used to sing Mariah Carey and Whitney Houston at the top of my lungs for hours. And My dad used to be in the living room and I used to be in my room, just like singing and singing and singing. Yeah, so.
JC:
So that. That love. Because I know that when you feel, truly feel, that someone deeply loves you, you will expand.
Victoria Jenn Rodriguez:
Yeah.
JC:
Like your soul, your desires, your dreams, your ambitions, your nervous system relaxes and calms and feels inner safety and groundedness from that love. It just again, true love calls you forward, expands you, stretches you. So when you feel that love, know that you are so, so much more capable. You are so much stronger than you think you are. There is so much more in you than you believe there is. And if you could only tap into that, if you could only feel that for just a day, I promise you, the things that you will achieve, you will accomplish, you will do, you will say, you will believe. When you connect to that, when you align to that power, are extraordinary. You will blow your own imagination away and the people around you away. So please feel that and know that I love it.
Victoria Jenn Rodriguez:
Perfecto, mi gente. Thank you for joining us today, and I'll see you in the next episode.
JC:
Thank you so much, Victoria.
Victoria Jenn Rodriguez:
Thank you.
KEY TAKEAWAYS:
If you’re hiding behind your success, you’re under-serving your legacy. No one wins alone.
Clarity doesn’t show up at the start line. It’s built in the trenches—action over affirmation, always.
Wealth isn’t about solitary achievement. It’s about the rooms you build, the people you serve, the tides you raise.
Your network isn’t proximity—it’s accountability. Find your ride-or-dies, or you’ll plateau at “potential.”
Stop asking for validation. Start demanding confirmation. Excellence is an everyday choice, not a result.
Your story is not what opens the door. Your humanity is what keeps you seated at the table.
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